Sony PlayStation3 Video Store (2011)

Three online promos for the launch of Sony PlayStation’s video streaming service. Our job was to ‘transform a living room and bring it alive’ hinting at various hollywood blockbuster franchises. So we decided to push projection mapping to a new level.

We projection mapped a living room space with head (or camera) tracking for dynamic perspective (all content realtime 3D), with real props, live puppetry, interaction between the virtual and physical worlds, a mixture of hi-tech and lo-tech live special effects, a little bit of pyrotechnics and a lot of late nights, good times.

A Marshmallow Laser Feast project. An arts x emerging technologies studio I co-founded in 2011 (and left in 2014 to pursue a PhD in AI).

Credits

Client: Sony PlayStation

Produced and Directed by MarshmallowLaserFeast

Directors

Mehmet Akten – Creative & Technical Director
Robin McNicholas – Creative Director
Barney Steel – Creative Director / Producer

Production & Crew

Agency: Studio Output
Ian Hambleton – Producer
Ian Walker (Found Collective) – Post Production Producer
Nadine Allen – Production Assistant
Kavya Ramalu – Production Secretary
Thomas English – Camera man / Steadicam operator
Richard Bradbury – Focus Puller
Celia Clare-Moodie – Camera Assistant
Jonathan Stow – Assistant Director
Philip Davies – Digital Imaging Technician
Neil Lambeth – Art Department Director
Elise Colledge – Art Department Assistant
Oli van der Vijver – Set Construction
Robert Pybus – Assistant Director / Puppeteer

Digital Content

Jools Peacock – 3D Artist
Dirk Van Dijk – 3D Artist
Raffael Ziegler – 3D Artist
Alex Trattler – 3D Artist
Tobias Barendt – Programmer

Cast

Gareth Cooper – Actor
Robert Pybus – Assistant Director / Puppeteer
Kimberly Morrison – Puppeteer
Rhimes Lecointe – Puppeteer
Jen Bailey-Rae – Puppeteer
Tashan – Puppeteer
Ralph Fuller – Puppeteer
Frederick Fuller – Puppeteer
Jane Laurie – Puppeteer
Sandra Ciampone – Photography / Puppeteer

Runners

Daniel McNicholas White – Runner
Maddie McNicholas – Runner
Nick White – Runner
Rosa Rooney – Runner

Acknowledgements

Made with custom software using:

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