Toyota IQ Interactive Stand

Nov 2008

Designed and developed this interactive gestural experience for Toyota / Seeper / Brandwidth to promote the launch of their Toyota IQ. Installed at malls around the UK.

Like a mini-game, the objective is to 'touch' or 'tickle' the cubes (the Toyota IQ brandmark identity), upon which they bounce out of the screen. After a short period of time they come back, so you have to be quick to clear the entire screen, or collaborate with others. Once the screen is cleared you are rewarded with a free-play mode before being delivered the Toyota IQ ident. Featuring computer vision, gestural interaction coupled with playful brand delivery and dynamically evolving, interactive music.

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