Vodafone “The Evolution of Mobile” (2011)
MSA Visuals provided consultancy on this mobilephone projection mapping for Vodafone. Shot right here in the MSA Visuals studio. Content designed and directed by Flat-e and Found Collective. Shot in a single take, popular mobile handsets were spray-painted white and brought to life with 3D projection mapping techniques. The 3D effect was enhanced by a roving “sweet spot” that was matched precisely by the camera for an enhanced illusion of depth. More information at
http://www.thefoundcollective.com/work/project/?id=58
http://www.flat-e.com/work/vodafone-projection-mapping/
Behind the scenes:
Behind the scenes photos by Sandra Ciampone
Credits
Directors:
Barney Steel (FND)
Robin McNicholas (flat-e)
Senior Art Director:
Jamie O’Brien (TBG)
Art Director:
Alex Hill (TBG)
VFX Artists:
Murat Pak (UNDREAM)
Matthias Müller
Svenja Frahm
Robin Mcnicholas
Barney Steel
Rob Pybus
DOP/Steadycam Operator:
Thomas English
Studio/Technical Supervisor:
Memo (MSA Visuals)
Projector Rig Creation:
Phil Mayer (Gaianova)
Production Assistant:
Dan McNicholas White
Documentary Photography:
Sandra Ciampone
Micro-projection mapping a series of mobile phones with moving sweet-spot.